Saturday, October 5, 2019
Accounting and Society Research Paper Example | Topics and Well Written Essays - 3500 words
Accounting and Society - Research Paper Example Each business has its own industry and it has its own operational style. And, in each industry, various and numerous products and their diversified versions are available for the purpose of sale or for the purpose of subsequent processing. With the passage of time, and due to the boom and increase of diversity in the business world, it becomes more relevant and practical to introduce and implement new accounting theories and accounting standards for the purpose of harmonizing the business structure in the most appropriate and relevant structure. Thanks to this sort of thinking and approach, today, we have different specializations in the field of accounting than ever before. On the one hand, financial accounting serves the purposes and objectives of the external shareholders and stakeholders; on the other hand, management accounting helps internally; providing the best possible combination of accounting information that can be used for the purpose of making most appropriate and relev ant budget, cost, and management-related decisions. Financial accounting users prefer to see the aggregate performance of a company; for instance, they prefer to see whether the company has performed well in comparison with the financial statements of the previous year. And to what extent, the company has been successful in ensuring the achievement of its financial corporate goals and objectives. On the basis of comparative analysis, the shareholders decide and take their financial decisions. The users of financial information can be creditors, suppliers, shareholders, regulatory and government bodies and so on. It is the role of regulatory bodies like, International Accounting Standards Board, and other government bodies to ensure that whether a particular company has applied and complied with all the basic and fundamental regulations and standards. This compliance is necessary for companies and society as well. The compliance of standards ensures that the company understands the n eeds of all the relevant stakeholders and shareholders. Compliance of relevant accounting standards and legal requirements ensures shareholders that their financial investment is not at stake; rather, it is being used according to the relevant and applicable standards. In order to ensure that a company has fully or partially applied standards while preparing its annual or bi-annual financial statements, the public limited companies are required to publish their annual financial and non-financial information for the purpose of informing the general public. This explains the concept of free market, where the accounting and relevant
Friday, October 4, 2019
Discussant assignment Example | Topics and Well Written Essays - 500 words
Discussant - Assignment Example In order to increase its revenue and attract more customers, the cruise line has to offer longer duration of their cruises. The cruises should have options of one to three months in order to cub competitors who are also in the game. The stock prices of Norwegian Cruise Line Holdings are too high, hence limiting shareholders (Baldwin 8). The shares should be affordable in order to attract more customers. The company should also improve its services in order to attract better investors and to make them buy the stock without considering share prices (Baldwin 20). According to customer review carried out on the cruise ships, the Carnival Corporation PLC had the most reviews. However, these reviews indicated that they are not the best when it comes to customer satisfaction (Baldwin 12). Comparing the cruises Royal, Carnival and Norwegian, the customer review was 78%, 73% and 70% respectively (Baldwin 12). This shows that Carnival does not offer the best customer service in the cruise ship industry. The customersââ¬â¢ reviews of NCLH are the poorest compared to their rivals. This means the cruise line should offer better customer service and be more polite in order to maintain the loyal customers and attract new customers (Baldwin 4). The cabin crew members should be polite and can listen to the customers. Also, meals offered on cruises should be improved to enable customers notice it immediately. Entertainment on board is important and should be a variety for the people to choose (Baldwin 10). Employee satisfaction could improve their services to the customers a great deal. At all times, employees deserve to be treated with respect and paid their dues well to enable them deliver the organizational goals (Griffin 300). A happy employee means a happy customer and a happy customer equals loyalty and thus the growth of the company. Moreover, NCLH
Thursday, October 3, 2019
The Psychological And Physical Effects Essay Example for Free
The Psychological And Physical Effects Essay Discuss the psychological and physical effects of loss and grief: How might an ethical therapist incorporate this knowledge into his/her work? Base your answer of the theories and models presented in Module 7. It is a fact of life that every individual will experience loss and grief at some point in their lives but in certain circumstances they may be unaware of it. Loss can come in many disguises from the easily recognisable bereavement, to redundancy, children leaving home, divorce, relocation, disfigurement, chronic illness, miscarriage, loss of a close pet, abortion and others. When a client presents for Counselling, it is vital to be alert for losses, both recent and historical, to check if there are unresolved issues because grief can be easily missed or misinterpreted. Chrysalis (2012) states that there are two ways in which a therapist will encounter the need to work with loss and grief. These are: 1) When a client presents with a recent loss and their goal is to work through the process and understand it, reaching a satisfactory conclusion. 2) When a client presents with other symptoms which you then uncover as being a grief reaction. In this case the person may not recognise that their problems are related to grief or unresolved grief in the past. For the purposes of this assignment, loss and grief will be focus primarily on bereavement. Worden (2009) states ââ¬Å"that the overall goal of grief counselling is to help the survivor adapt to the loss of a loved one and adapt to a new reality without him or herâ⬠. He goes on to explain that there must be four adjustments: increasing the reality of the loss, dealing with behavioural pain, and helping the client maintain a bond with the deceased while being comfortable with the new reality. I will now examine the psychological and physical aspects of grief and how a therapist may use grief models and theories in the therapy room and take into consideration social and ethical factors. The Physical and Psychological effects of Grief. Before exploring the theories and models of grief, it is important to be aware of the psychological and physical issues which accompany the grieving process. It is possible indeed common that a client may present for Counselling on an unrelated issue and on closer examination by theà therapist; it becomes apparent that the client is in the grief process, and is in fact stuck at a certain stage in this process, or has failed to grieve in the past. There are feelings, cognitive processes, behaviours and physical symptoms which manifest not only in grief but in other psychological issues. It is the job of the Counsellor to make the link between the presenting issue with the unresolved past grief and loss. Many people will assume that the over-riding feeling associated with grief is sadness and if sadness is not being experienced then the issue is not grief. This is most definitely not the case. There is often a ray of emotions that individuals experience, such as anger, frustration, s ometimes and a sense of relief. This is not uncommon after the deceased has been ill for months or years or if there was a difficult relationship between the deceased and the client. There are several stages to the grief process and each of these stages has distinct range of emotions and feelings. Common feelings surrounding grief are shock, numbness, denial, fear, sense of abandonment, anxiety, anger, guilt, loneliness, pining, relief, tiredness and freedom. The same is true for cognitive processes and behaviours which can be frightening and confusing to the client. They include obsessive thoughts, hallucinations or visions of the deceased, denial that the deceased has died or even sensing that the deceased is in the room with the client. Behaviours can be disturbed sleep, loss or a gain in appetite, forgetfulness, or lack of interest in life, withdrawal from the clientââ¬â¢s normal network of friends and family, crying, avoidance, restlessness, a idealisation of the deceased and the treasuring of the deceased objects. The bereaved can also experience a range of physical symptoms which can be disturbing and frightening and may exacerbate any feelings of anxiety being experienced by the client. These can include tightness in the chest, hollowness in the stomach, sensitivity to noise, shortness of breath, increased sighting or yawning, feelings that they are going to collapse, a sense of disconnectedness from others and the external world. In such cases, it is important as a Counsellor that the client is encourage to visit their G.P. if theIR symptoms become serious or a cause for concern. Sometimes clients need reassurance that their symptoms are normal reactions to the grieving process and that the physical symptoms will pass in time. The physical symptoms of grief can mimic depression but there is a difference. Freud believed that in grief the world looks poor andà empty to the client, whereââ¬â¢s in depression the person feels poor and empty themselves. The Theories and Models used in Therapy. These have been numerous theories and models proposed by psychologists over the years, these include works by Bowlby, Worden, Murray Parkes and Kubler Ross among others. Bowlby (1907 to 1990) believed that in psychoanalysis the therapist is too interested in fantasy and not sufficiently interested in the present environment and events of the clientââ¬â¢s current life. Bowlby tried to understand the human tendency to attach to others. He went on to study the reaction of infants when they are separated from their mother and what occurs when this bond is threatened or broken, (he went on in the 1950ââ¬â¢s he published his Attachment Theory). His ideas on separation response could be said to be the underpinning theory of bereavement. Chryslais (2012) explains the three stages of separation response: 1) Protest (related to separation anxiety) 2) Despair (relating to grief and mourning) 3) Detachment or denial (related to defence). The models and theories used by psychologists present grief as a curve and that the grieving process (sometimes expressed as phrases or stages) must be worked through. Worden explains that he chooses to use the word ââ¬Å"tasksâ⬠because he finds it more useful for the clinician; phrases or stages imply certain passivity, something that the mourner must pass through. The tasks concept on the other hand, can give the mourner a sense of leverage and hope that there is something that he or she can actively do to adapt to the death of a loved one. As there are a lot of similarities between the theories on grief, I will focus on Wordenââ¬â¢s tasks of mourning. He describes four tasks through which the bereaved must work through: 1) To accept the reality of the loss (that the deceased will not return). 2) To process the pain of grief, the pain associated with the grief must be worked through. If there is avoidance or suppression then this will be carried through life to surface at a later date. 3) To adjust to a world without the deceased. This will differ from client to client depending onà the type of loss and what the deceased provided for the bereaved. Parkes (1972), explains, it is seldom clear exactly what is lost. A loss of partner may or may not mean the loss of a sexual partner, companion, accountant, gardener, someone to help with the children; this will obviously depend on the particular roles normally performed by their deceased partner. There are also the financial consequences of losing a partner which can cause a lot of worry and anxiety for the client which also create further change in the clientââ¬â¢s lifestyle. 4) To find an enduring connection with the deceased in the midst of embarking on a new life, the Counsellors role is not to help the bereaved give up their relationship with the deceased but to help them find an appropriate place for the person they have lost in their emotional lives, a place that will enable them to go on living effectively in the world. I have discussed already that some people who present for therapy may be unaware that they are experiencing a grief reaction at all. Others, who have suffered a recent loss may not understand the grief process, particularly if this is the first time grief has been experienced. It is appropriate to ask the client this during the therapy, to determine how grief will be handled and whether there is previous grief that is unresolved, which could signify ââ¬Å"complex griefâ⬠as being a problem. To help the client understand the grieving process, the grief curve is a visual tool which can be employed in the therapy room and given t o the client to take home with them. The therapist can ask the client if explaining to them about the grieving process would be useful. The curve plots the emotions over the time which the client can expect to experience following bereavement and confirms to the client that the feelings and reactions they are experiencing are entirely normal. The disadvantage of actually showing the client an illustration of the grief curve is that the client may start to put pressure on themselves where they feel they ââ¬Ëshould be at this stage of the grieving process! The curve begins at the time the loss was first experienced and then continues until the point of resolution. That is to say, when Wordenââ¬â¢s fourth task has been completed and the mourner is able to reminisce and remember the deceased while forging a new life for themselves. This process does not have a time limit, Chrysalis (2012), explains that the time it takes for a person to complete the process will depend on the situation, the clientââ¬â¢s previous ex perience of grief and the environment they are livingà in. Worden (2009) states in order to understand how somebody is going to grieve, you need to know if he or she has had previous losses and the circumstances they were grieved. Did they grieve adequately or does the individual bring to the new loss a lack of resolution from a previous loss! The grieving process is not linear and the client is likely to move forwards and backwards through the emotions depicted on the loss curve. This can be very confusing and frustrating for the client, who may believe that they beginning to move forward only to take a backward step. This can be explained to the client as a perfectly normal and expected part of the grieving process and although it may seem frustrating and challenging at times, the overall motion is one towards resolution, even if it is two steps forward and one step back. As previously mentioned the grief curve plots the emotions the client is likely to experience during the process. It can be very useful to ask the name of the emotion that they are feeling in order to bring it to the clientââ¬â¢s full awareness. Wordenââ¬â¢s first task of mourning is to actualise the loss because the process cannot start without full realisation and confrontation of this fact. He states, the first task is to come to a more complete awareness that the loss actually occurred and the person is dead and will not return. Survivors must accept this reality before they can deal with the emotional impact of the loss. He goes on to say on occasions the Counsellor needs to use language that reminds the client that the deceased has died. This language can help clients with reality issues surrounding the loss and stimulate some of the painful feelings that need to be felt. As can be observed in Appendix 1, the emotions on the curve begin with shock. According to Chrysalis (2012) shock is an emotional defence mechanism which allows the situation to dip slowly into the bereaved awareness in order to protect them from emotional overload. It is a very difficult time and in reality it is not until this stage is over that people usually present for Counselling, unless they have become stuck here. The second stage is separation and pain, during which time there will be periods of very deep darkness and periods of easier times. The client may report dreams and hallucinations of the deceased and exhibit searching behaviours. The next stage is despair, during which the client, may experience manyà feelings and emotions to understand. It can be accompanied by depression and lack of concentration or inability to focus on everyday tasks. People in this despair stage may feel unable to function and may say things like ââ¬Å"I can see no way ahead and no way out of thisâ⬠. Acceptance comes next on the curve and is the beginning of the upward slope towards resolution. Chrysalis (2012) explains that it is important to note that the client will often reach intellectual acceptance before emotional acceptance and can experience mood swings and depressions associated with despair at times. At this point, the client may feel able to begin to adjust to a new life, but may feel guilty and need reassurance and permission from the Counsellor. The final stage is resolution during which time the client will be able to make plans for the future and has found a place for the deceased to be remembered with happiness. The above is a representation of a normal grief process (although it is widely accepted that there is no norm), but there can be obstacles which can complicate the process and this is known as Complex Grief. Clients may have unresolved issues from their past which may be affecting the grieving process or stopping it altogether. This is why the therapist must check for unresolved grief in the past. According to Chrysalis (2012) the factors which should be taken into account are: 1) The nature of the attachment (is there an ambivalent attachment or conflict with the deceased). 2) Method of death (including socially unacceptable deaths such as suicide, violent deaths, missing persons and in other dramatic circumstances). 3) Historical unresolved grief. 4) Personality, how easily does the client assimilate change! 5) Social variables, how is grief handled in the clientââ¬â¢s culture or faith! 6) Concurrent stresses (is the bereavement around the same time as other major life stresses such as relationship breakdown, loss of work, a close relative has a chronic ill and the client is the main carer giver, moving house). 7) What support system (friends and family) does the bereaved have! There are four types of complex grief these are: 1) Chronic grief, where the client is unable to find resolution 2) Delayed grief, the client has unresolved grief from the past and a present loss triggers the grieving process. 3) Exaggerated grief, the client mayà use maladaptive behaviours such as drugs and alcohol, suffer general chronic anxiety, clinical depression. If a client is struggling to cope with difficult emotions then they may find outlets to help them manage. 4) Masked grief, the client does not link the symptoms to the grieving process. This is why the Counsellor must check when working with a client that their presenting issue is not masking unresolved grief. Ethical Factors It is widely accepted that a Person Centred Counselling approach is required when working with grief. The process cannot be hurried and each person will take their own time to work through the curve. All that may be necessary is the holding of the client and allowing them to work through the process. This means allowing the client to take their own time, to create a safe space for the client to explore their emotions, to reassure the client that what they are feeling is ââ¬Å"normalâ⬠and to be a non-judgemental listener. Inventions however, must be carefully planned and only used towards the end of the grieving process when the client is nearing resolution and has the strength to take them on board. It is important to recognise that clients may display displacement activities or using defence mechanisms. In a normal therapeutic session this behaviour would often be challenged but in this instance it is often advisable to continue to support the client without challenging their behaviour, as the client may not have the reserve or strength to confront them at the current time. Conclusion Grief and loss is something that will be experienced by everyone at some point in their lives. Counsellors and psychologists generally agree that grief is a process and generally follows a curve. It can take approximately two years to work through (for someone close to the client) but obviously varies for each individual and this does not include complex grief. A variety of emotions will be experienced by the bereaved. The curve is organic, meaning that the bereaved is likely to move forwards and backwards through these until resolution is reached. The way grief is handled depends on a variety of factors unique to the individual. Grief can be ââ¬Å"normalâ⬠or described as ââ¬Å"complexâ⬠. Factors associated with complex grief I have mentioned previously in thisà assignment, such as the circumstances of the deceasedââ¬â¢s death, the importance of the relationship between the deceased and the client, the depth of the attachment between the two, how stressed was the client prior to this loss! Another important factor does the bereaved have the opportunity to express their grief or do they feel pressured to supress their emotions. An example of this, would be a mother who has lost their partner and has dependent children and feels that in order to appear strong, that she must soldier on without the opportunity to express her own emotions around the loss. There are four types of complex grief, chronic, delayed, exaggerated and masked, the therapist must use their skills to determine whether the client who presents for an unrelated issue actually has an unresolved grief issue in their past. Tools can be used in the therapy room to aid the process. These could include asking the client to draw their own grief curve or ask them to write to the deceased. A person centred approach is necessary to give the client space and time to process the loss in safety. Interventions can be kept to minimum unless near resolution and the client has progressed along the grief curve and has the strength to handle them.
Defining And Analysing The Concept Of Hope Philosophy Essay
Defining And Analysing The Concept Of Hope Philosophy Essay 1. DEFINITION: Define your phenomenon. In this section make it clear how you know it when you see it and what it is not. Concept analysis papers can be helpful in writing this section. Be certain to include a variety of viewpoints/definitions (nursing and/or others such as psychology) and do not use only Tabers or other dictionary definitions. Make certain you clearly identify the nursing perspective/definition including standard language (NANDA) Hope can be used as both a noun and a verb. When being used as a noun, hope is defined as a feeling that what one desires will happen, the thing hoped for, a cause of hope, a person or thing that gives hope to others or that others have hope, the ground for expecting something/promise (World Book Dictionary 1976) When used as a verb, Hope is defined in Websters New Collegiate Dictionary (1986) as trust, reliance, desire accompanied by expectation or belief fulfillment Hope has also been defined as an ambiguous or uncertain anticipation of something desired (Green 1977), a desire accompanied by expectation (Frank 1968) and a positive expectation in a studied situation which goes beyond the visible fact (Mennmger 1959) Stotland (1969) expanded the definition of hope to include a degree of expectation when he defined hope as expectation greater than zero of achieving a goal Hope has also been defined m active terms as a response of the creature to the Infinite Being (Marcel 1962), a con fident leap mto the future (Alfaro 1970) and a psychic commitment to life (Fromm 1968) Other definitions mdude a sense of the possible (Lynch 1965), a conviction that a good future is possible (Smith 1983) and a stage of being, an inner readmess, intense, but not yet spent activeness (Fromm 1968) Implicit withm these definitions are two attributes (a) the desu-e for some good, and (b) the ability to look to the future with expectation (McGee 1984) From these definitions and attnbutes, a tentative definition of hope can be proposed hope is an antiapation, accompanied by desire and expectation, of a positive possible future Antonym Hope has been contrasted with its antonym hopeless The term hopeless means to be without hope, and the term hopelessness means the condition or state of bemg without hope {World Book Dtdionary 1976) Two more terms which come from the same Latm root speare are despair and desperation, and are defined as bemg without hope Desperation suggests a state of strong mental anguish or feeimgs of discomfort Other defirutions that reflect hopelessness ^ e a sense of the impossible (Lynch 1965), negative expectations about the future (Stotland 1969) and inaction m the face of threat (Lazarus 1966) A review of the antonyms suggest that bemg without hope has both a cognitive and behavioural component HOPE AS A PROCESS Impliat withm vanous statements is the idea that hope mvolves an active process The theme of antiapation is 1457 C Stephenson reflected in the definition of hope as a process, an adventure, a gomg fcwward with confidence (Mennmger 1959) Hope IS also characterized as an openness (Molhnan 1967), a creahve expectation (Bloch 1970) and a set of dispositions (Macquame 1978) Conceptually, hope involves an active interaction of a persons thoughts, feelings, action and relationships (Dufault Martocchi 1985, Hickey 1986, Miller 1983) For example, if a person has hopeful thoughts, that person will feel hopeful and ocf in a hopeful manner toward self and others The thinking component of this process of hof>e involves visualizing something not yet existing Macquame 1978) Typically the individual identifies an object of hope, which can include a goal, solution, relief, a relationship or anything meaningful to the person (Dufault Martocchi 1985) After the identification of the object, the calcii lation of probability or estimation of certain outcomes is made by the person (Marcel 1972, Mishel 1984) In addition, the person searches for dues to provide the grounding for hope This grounding can be based on realistic or unrealistic expectations, but as long as the individual believes that a foundation is present upon which hope rests assurance will be felt (Wnght Shontz 1968) Reality grounding methods may include considenng the environmental conditions and assets available, seeking confirmation firom others, and comparing self with others Interpretation of these clues will depend on the persons past expenences and the valuation of self as confident and competent (McGee 1984) ^notion Although no single emotion has been assoaated with hope, a positive feeling state usually exists Typical descnptions of this state include feeling good, uplifted, inspired, cared for and loved (Lynch 1965, Marcel 1962, Miller 1983) Hope has also been assoaated with a feeling of confidence diluted b y a degree of uncertamty Engel (1963) suggested that hope moves the person away from self-reliance and toward seeking support from others The behavioural component of the hoping process is reflected m the idea that hope seems to be a prerequisite to coping and adaptation (Rideout Montemuro 1986) Beliefs about ones abilities and antiapated responses to ones efforts go togethCT Usually hope, plus self-efficacy, will lead to effechve copmg However, if a person is unable to acbeve a sense of control or belief in ones own abihty, this control may be relinquished to a health professional or therapist for a penod of time (Hinds Martm 1988, Simtix 1983) The relationship component of the hopmg process is stressed by Lynch (1965). He states that hope is an intenor sense that there is help on the outside The process of hope IS really an mward appropriation from other people, God (higher being), or some other living thing (Dufault Martocchi 1985, Miller 1983, Vaillot 1970) According to Macquame (1978), hope becomes trust within a relationship, and a bond is made between the persons in exchanging and shanng of hope In studies reported by Campbell (1987) and Owen (1989), individuals who were hopeful were descnbed as active, energehc and able to set goals In contrast, persons who were ho peless were descnbed as inactive, apathetic and unable to set goab In studying cases of sudden death, Engel (1963) noted a failure in the coping mechanism which he called the giving-up given-up complex Individuals who had given up demonstrated certain common charactenstics which included feelings of incompetence and being out of control, feeling at the end of their tether, a loss of gratification fi-om roles, a sense of disruption m continuity with the past and fiiture, and the recall of previous helpless situations This failure of coping could be called loss of hope HOPE AS A THEORY Stotland (1969) proposed a theory of hope that incorporates the active process of hope and cfefines hope as an expectation greater than zero of achieving a goal Hopefulness refers to high expectation and hopeless refers to low expectation Stotland states that the greater the perceived expectation of goal attainment, the more likely the organism is to achieve the goal He also states that the greater the antiapation of havmg the hoped for object, the greater would be the attention to, thinking about and action toward getting the object The perceived importance of the goal to the person and the probability of attaining the desired goal are both important Meaning in life The presence of hope has been equated with mearung and value in life (Frankl 1959, Hickey 1986, Travelbee 1971, Vaillot 1970, Watson 1979) Aitei World War H, Victor Fimikl (1959) wrote about his expenences in a concentration camp He observed that individuals who had hope were able to endure very dilibailt physical cuui e motional crcumstances However, when a person lost h c ^ , he or ^ The concefi of hope In studying people with suiadal behaviours, Jourard (1970) also found that a person lived as long as hfe had meaning This theme was also discussed by Travelbee (1971) m her theory of nursing as an interactive process Travelbee defined hope as a future orientation m which one looks forward to a time when life will be more meaningful She implied that, without hope, one cannot be spintually or emotionally healthy ASSOCIATED WITH NURSING In nursing literature, the term liope is connected with nursing activities cind role obligation According to Roberts (1978), fostering hope is one aspect of the professional nurses role In fact, nurses have been identified as sources of hope and have been admonished to inspire hope (VaiUot 1970) In a study reported by OMalley Menke (1988), patients perceived nurses who were kind, supportive of the patient, and conveyed confidence in the treatment as promoting hope Watson (1979) states that the instillation of faith-hope is involved in the canng and curative processes However, the author does not define this faith-hope Antecedents and consequences The antecedents to hope are not clearly understood If hope IS a trait of the person, it is always present and a necessary part of hfe (Fromm 1968) However, the state of hope or the process of hoping seems to imply that there can be levels of hope withm a person Marcel (1962) states that hope IS a response to captivity, tnal or entrapment For Marcel, hope anses oul of despair and the more a person expenences confinement the more the person experiences hope A cnsis has been suggested as an antecedent to hope (Oufault i 1985, Komer 1970, McGree 1984, Nowotny 1989) The crisis could include loss, a life atening situation, a hardship or a change A difficult decision or a challenge could also be an antecedent to hope (Nowotny 1989) However, in this vmters opinion, the antecedent to hope could be anythmg that would be significant to the person since hope is uniquely related to the individuals life expenences The consequences or outcome of hope can be a new perspective (Boros 1970) For examp le, hope seems to energize, empower and strengthen the person (Lynch 1965, Vaillot 1970) People who have seen their hopes fulfilled, descnbe themselves as invigorated, full of purpose, renewed, calm, and encouraged (Hmds 1988, Stanley 1978) Conceptual attributes and a tentative definition Definitions and contextual usage of the word hope have been presented However, the term wish (a synonym) needs to be mentioned m relation to hof>e To hope and to wish may be very similar, m fact wishing may be part of hoping However, a wish is not hope m the fullest sense Usually with a wish there is little personal commitment or investment, and if it comes true there is an element of surpnse With hope there is usually a pwrsonal investment and the fulfilment does not bnng a surpnse, but a calmness, reassurance or sense of encouragement (Green 1977, Miller 1983) Four attributes In analysmg the definitions and contextual usage of the word hope, at least four attnbutes have been identified 1 The object of hope is meaningful to the person, 2 Hope IS a process involving thoughts, feelmgs, behaviours and relationships, 3 There is an element of antiapahon, 4 There is a positive future onentation, which is grounded in the present and linked with the past These attnbutes can be used to answer the corKeptual question What is hope? Hope can be defined as a process of anticipation that involves the interaction of thinkmg, acting, feeling and relating, and is directed toward a future fulfilment that is personally meaningful CONCLUSION The concept of hope has been analysed through the use of common definitions and contextual usage fiom the literature In addition, attnbutes, antecedents and consequences of hope have been identified and a definition of hope has been proposed Qanficahon of the concept of hope has implications for nursmg and health care delivery Nurses are m a unique position to interact with individuals and family members m a holistic manner Assessment of personal health care needs could include gathermg data on hope fi-om the mdividual as well as from the familys perspective Data on hope could serve as a cruaal foundation for assessing quality of life in general In addition, interventions could be designed to strengthen the hoping process without givmg false reassurance Further research Further study could be done on the behavKMirs of Iwalth personnel and sigruficant others that impact the hoping 1459 C Stephenson process Although these thoughts may not be applicable to every individual, study of the concept of hope contnbutes to the knowledge base necessary for quality nursmg care for al] people Abstract Hope has been described in theoretical terms for many years but the recognition of the importance of hope within the practice of nursing is a more recent phenomenon. Despite the recent growth of references to hope within contemporary nursing literature, it is reasonable to suggest that there remain gaps in the substantive knowledge base and that there appears to be room for both additional research and further discursive literature. Accordingly, this series of six articles will explore the nature of hope, review the existing theoretical and empirical work in several discrete areas of nursing, and provide case studies to illustrate the role that hope plays in clinical situations. This article focuses on the origins, background and definitions of hope. The next article will examine hope within mental health nursing, and further articles will focus on hope within palliative care nursing, hope in gerontological nursing and hope in critical and acute care nursing. Hope is defined as to cherish a desire with expectation of fulfillment; trust, reliance(Websters New Collegiate Dictionary, 1973). Hope enables realistic appraisal of an event and the identification of options (Morse Dobemeck, 1995; Wang, 2000); has a causal effect upon many biopsychosocial and spiritual factors (Wang); mobilizes energy (Rusteon, 2000); has a dynamic quality in that it waxes and wanes (Morse Dobemeck; Parse, 2000); coexists with no hope (Parse); incorporates a bracing for negative outcomes (Morse Dobemeck); promotes a determination to endure (Morse Dobemeck); is future focused, facilitates a positive outlook (Herth, 1992); encompasses a measure of control (Parse, 2000; Wang); facilitates transcendence (Hasse, Britt, Coward, Leidy, Perm, 1992); and provides comfort (Hinds, 1999).Frankl (1963) writes that hope is basic to life and loss of hope can precipitate death. Without hope, persons despair and lose the interest or energy to cope or endure (Levine, 1989). Events that Elicit Hope: Wished for object Dilemma Crisis Qualities of Hope: Universal yet unique to each individual Dynamic in its presence Enabling Outcomes of Hope: Resilience Transcendence Positive psychologically, spiritually, physiologically Psychology Hope begins with thoughts (cognitions) (Benson, 1996). Bums (1980) writes thatthoughts are the manner in which you view things, your perceptions, mental attitudes,beliefs, and what you say to yourself about your perceptions. Bums further assertsthat thoughts influence emotions and behavior. Experiences are first processedthrough the brain and given a meaning before an emotional response is elicited(Bums; Meier, Minirth, Wichem, 1982). Clinical psychologists, Alfred Ellis (1970)and Aaron Beck (1970), developed therapy models based on the premise thatinterpretations of situations and events influence emotion with corresponding actionsand behaviors (Fortinash Holoday-Worret, 1996). Ellis and Beck purport thatbeliefs and values are formed from experiences, scripting by significant others, andones inherited temperament and this in tum determines the interpretation of andreaction to situation or events (Fortinash Holloday-Worret). Religion: Faith communities have traditionally referred to God as the Ultimate Hope. Numerousverses in the Holy Bible speak to hope and the human condition. Matthews (1999)refers to hope as a means of transcending or rising above lifes difficulties. Religiouspractices and rituals such as prayer, singing hymns, Bible reading and study, churchattendance maintain connection to a Higher Power and foster hope that goodness,emotional comfort, and/or peace of mind will prevail (Peale, 1990; Graham, 1991;Matthews). Koenig (1999) concludes religious belief can manifest psychologically byreplacing despair with hope and physically by affecting the immune system responseand lowering blood pressure. Thus, hope is viewed as an attribute linked withbiopsychosocial and spiritual factors (Wang, 2000). Medicine: Research by Benson (1996) provides strong empirical support conceming the powe of beliefs and thoughts on physiological outcomes within the body. Benson (1996) proposes that hope has considerable influence physically and emotionally. Hope is elicited and nurtured with memories and thoughts of happy times and wellness (Benson). There is a placebo effect in that there is a positive correlation with increased hope and relief of certain symptoms (Benson). Nursing:Parse (2000) writes that hope is enmeshed with health and life quality, is ersal, and a way of living with imagine possibilities in each day. Parse also notes that a hope-no hope quality is always present. Other insights derived from Parses work are that hope is derived from memories, is influenced by interpersonal relationships, romotes a moving forward, offers new insights and purpose; and that hopeful persons ponder situations realistically, and consider options and consequences (Parse, 2000). Dufault and Martocchio (1995) identify six interrelated dimensions of hope: cognitive (thoughts), affective (feelings), behavioral (actions), affiliative (relationships with others and a Higher Power), temporal (future-oriented, influenced by present and past), and contextual (circumstances that occasion hope). Antecedents to hope include relationships with others including a Higher Power, positive personal attributes, ptimism, and an ability to use thoughts to mitigate perceived threats (Haase, Britt, ard, Leidy, Penn, 1992). Hope moves a person to action directed at providing a vel of comfort or attainment of hoped for objects (Dufault Martocchio, 1995). Systematizing the Observations The development of nursing knowledge and interventions involve understandmg human responses and needs The human response of hope was identified as a concept m need of further danficahon The purpose of this paper was to review definitions and contextual usage of the word hope from the hterature and answer the conceptual question What is hopef Literature from theology, philosophy, psychology and nursing was reviewed for contextual usage of the word hope In the hterature, hope was viewed as part of human development, a process, a theory and a source of meaning in life In addition, antecendents, attributes and outcomes of hope were identified from the literature that contnbuted to a clearer understanding of the concept When the world says, Give up, Hope whispers, Try it one more time. (Unknown, 2010) The definition of hope and hopelessness differs from person to person. In Scripture, according to the Hebrew and Greek words, hope is an indication of certainty. (Keathley) Tabers dictionary defines hope as, The expectation that something desired will occur. One of the bases of professional health care is encouraging and supporting the presence of hope while providing accurate information and realistic reassurance. (Hope, Hopelessness, 2009) Hope and hopelessness all depend on your expectations and goals. Without them hope would cease to be. On the contrary, hopelessness is despair; loss of faith on the possibility of a positive outcome. (Hope, Hopelessness, 2009) Although hopelessness can lead depression, desperation, or antisocial behaviors, hopelessness is a feeling that many people experience without the ill effects. Hopelessness is a common human response, and can be overcome. THEORY Chinese perspective According to Landrum (1993), while the early Chinese believed that human destiny depended on the gods, they also recognized the value of human virtue. Their four basic human qualities love, righteousness, propriety and wisdom are developed through moral training and social education. Chinese culture has a strong sense of optimism because human nature is considered to be essentially good. No specific reference to the origin of hope or the role that it has is made. However, one could speculate that optimism is an expression of hope, albeit couched in different terminology. East Indian perspective Landrum (1993) asserts that an East Indian perspective is concerned with the notions of the subjective nature of humans, the value of knowing oneself, the links between the supreme inward reality of spirit and the outward reality of matter. This perspective sees the universe as being in a meaningful and constant state of flux, that yet, paradoxically, provides order. To survive one must act. No specific reference to the origin of hope or the role that it has is made. Ancient Greek perspective When describing the ancient Greek perspective, Landrum (1993) suggests that the early ancient Greeks regarded people as individuals who received feelings and ideas from external sources. The soul allowed understanding and consequently direction in life. The mind and body were viewed as separate and several human qualities and physiological responses were explained in relation to mans psyche, with reason regarded as the dominant part of psyche. Reference is made to courage, truth, and temperance and Hippocrates alludes to the positive effects of these qualities and hope, without ever dwelling on or exploring the actual processes of hoping (Barnard, 1995). Christian perspective If hope is considered in terms of the Christian faith then it can be argued that hope has existed almost as long as man has existed. Mans existence began when God created Adam and Eve. Adam knew nothing but contentment, satisfaction and exhilaration and, consequently, his existence can be seen as a hopeful one. He was in a state of contemplation; he lived the beginning of his life in the presence of God and therefore experienced the total absence of despair. Once Adam, through eating forbidden fruit, was alienated from God, the reality of his own demise or annihilation, or permanent separation from God, had to be faced. How does he reconcile his eventual demise and separation from his creator if not but by the action of faith in God (and subsequent redemption) producing a sense of hope that the state of contemplation could be achieved again.For those whom hold Christian beliefs, hope then would seem to be a product of faith (Lynch, 1965), whereby individuals engage in a process where their beliefs in their ultimate salvation, and also their empowerment in the present, are dependent on God. This faith enables the individuals to be hopeful and the hopefulness enables the individual to transcend is/her current difficulty (Lynch, 1965).This is in terms of not only ones eventual redemption, but also a pragmatic sense, in that, despite his fall from grace, Adam eventually achieves his reconciliation with his creator, and enjoys a long and fruitful existence. Existential perspective Existentialism can be regarded as the philosophy of despair, the opposite to hope. However, there is merit in examining hope from an existentialist, philosophical standpoint as some existential literature attempts to explain ho w hope is derived and shares commonalities with the theological perspectives outlined above. The existential philosopher Sartre (1943, cited in Blackham, 1986) claimed that to be truly human is to travel a path towards nihilism (i.e. an extreme form of skepticism maintaining that nothing has a real form ofexistence) to be alone. The more acutely aware of this pointless and isolated existence a man becomes, the more aware hebecomes of the absurdity of his existence. The only outcome of such a perspective is a state of despair. Nietzsche (1938, cited in Rawlins et al, 1993) makes comments which echo the sense of despair that accompanies mans existence when he argues that hope is the worst of evils, for it prolongs the torments of man. If we consider ourselves in a position relative to the progression of linear time (from the dawn of time to the end of time), whilesimultaneously considering ourselves in a position relative to the infinity of the universe, the likely conclusion from suc h a comparison is to view our existence as pointless, minuscule, futile and hopeless. Alternatively, if we view our existence and the world in a finite, more individual, and specific way, the opposite argument becomes apparent. We exist and operate in a finite world, and we can have influence and control over our existence. Indeed, at a micro level each individual potentially makes a difference to the world. Such an existence then can only produce a more hopeful outlook. This view is supported by the contemporary existential philosopher Marcel (1948, cited in Blackham, 1986), who proposed humans achieve being by engaging as fully as possible in life tasks. Such tasks require communication and interaction between people. This existence has endless possibilities and opportunities for personal growth, of increasing human stature by existing in conjunction with other humans. According to Marcel, man has wide horizons that he can move into and influence, as opposed to Sartres view of man as someone who is surrounded by a sea of nothingness. Therefore, if despair is the state of being of Sartres man, then hopefulness (and the potential to be hopeful) is the state of being of Marcels man. Marcel asserted that the human soul, or internal self, exists only by hope, it breathes hope. This view is supported by Blackham (1986) who maintained that the model of all hope is salvation, which means for the Christian, the hope of achieving contemplation and living in the presence of God. Therefore, certain existential philosophers allude to the origins of hope, implying it is implicitly bound up with existence, human spirituality and faith in God. Kiekergaard (cited in Blackham, 1986), did not write directly about hope; however, he elaborated upon the concept of faith (faith in eventual salvation). Faith, he argued, is the antithesis of reason. It is unreasonable to have belief in something that cannot be proved and has no substance. Since hope can spring from this faith, it is possible that Kierkegaard would also consider hope for ones salvation to be unreasonable. To illustrate this point further, the authors point out that having hope for future outcomes that do not yet exist can be seen to be a process akin to possessing faith, in that there is often no evidence for peoples hope, especially since not everything people hope for is of a physical state. Thus, by considering Kierkegaards comments regarding believing in something that cannot be proved, similarly, hoping for outcomes that have no evidence to substantiate the focus of the hoping could, according to Kierkegaard, be deemed to be unrea sonable. However, to the person who has hope and who experiences a sense of hopefulness, it is likely to be the most logical, sensible thing. If hope provides one with a sense that one has a future, and also enables one to cope with events in the present, then (if one wishes to preserve ones existence) it is a logical state of being (Hinds, 1984; Raleigh, 1992). A fundamental question for the existentialist philosopher has been the problem of the final destiny of the individual and the issue of the intensity of human existence (Macquarrie, 1972). Life is viewed as more than a biological experience and particular concern is given to the most extreme human experiences such as anguish, despair and confrontation with death (Landrum, 1993). Consequently, the consideration of death involves examining the essence and meanings that people ascribe to their death. Thus, existential analysis of death indicates that understanding the meanings is unlikely to be restricted to the limits of ones p hysical existence and earthly life. Therefore, questions and answers need to consider the possibility of fulfilment beyond death (Macquarrie, 1972). This begs the questions: Where is hope in this scheme of things?. Does hope in the individual project beyond his/her physical existence into the possibility of life after death?. It is likely that if the origin of hope was to enable man to reconcile his alienation from God, then the existential understanding of hope cannot be complete without examining what hope does in terms of fulfillment after death. Pannenberg (1962, cited in Macquarrie, 1972) further described the connection between life after death and hope suggesting: The phenomenology of hope indicates that it belongs to the essence of conscious human existence beyond death. There appears to be a perspective that posits hope as enabling humans to contemplate life after death without entering into utter despair. Hope clearly projects into the spiritual realm of existence (Lynch, 1965; Herth, 1990; Kylma and Vehvilainen- Julkunen, 1997), and this philosophical view of hope supports the thoughts on the origins of hope. If there is no existence after ones physical demise (if, in terms of Christian theology, the universe is Godless), then there is only complete nothingness awaiting each individual, and such a perceptionis the perception of despair. However, if the universe is meaningful (if, in terms of Christian theology, God exists), if the individual is capable of transcending his/her physical existence, then the perception of hope is made possible. By examining the theoretical and empirical literature it becomes evident that attempts have been made to define and understand hope from the 1960s onwards. Lynch (1965) described the spiritual view of hope. Wri ting in the position of a Reverend and as someone who had ministered to many people in times of distress, he suggested that hope comes close to being the very centre of man. Stotland (1969), writing from a psychological perspective, indicated that even though there was an awareness of the role hopefulness plays in everyday life, the subject had not been fully introduced into the mainstream of psychology and psychiatry. Hope in adolescents In the 1980s, studies were conducted to define hope in specific groups (Hinds, 1984; DuFault and Martoocchio, 1985; Owen, 1989) and Miller (1983) carried a review of the relevant literature in order to describe hope (and inspiring hope). Hinds (1984) attempted to define hope in adolescents. She interviewed 25 adolescents, eight of whom were inpatients, and 17 were termed well. While Hinds describes the demographic details of her sample (e.g. age range, sex) she does not state the criteria used to describe an interviewee as well other than that they attended a learning centre for secondary education; in addition, she does not explain how the interviewees were selected. Hinds (1984) then describes using grounded theory methodology and the data reduction technique of Glaser and Strauss (1967) to induce a construct definition of hope, stating hope is the degree to which an adolescent believes that a personal tomorrow exists. Furthermore, Hinds argued that this belief spans four hierarchical levels, from lower to higher levels of believing (Table 2). Unfortunately, Hinds fails to make any statements concerning how she attempted to establish the credibility of her findings. Hope in patients with cancer DuFault and Martoocchio (1985) collected data over a 2-year period from 35 elderly patients with cancer, then collected similar data over a further 2 years from 47 terminally ill patients of various ages. This study i
Wednesday, October 2, 2019
Crime And Drugs :: Crime Drugs Research Papers
Crime and Drug Use The link between drug use and crime is not a new one. For more than twenty years, both the National Institute on Drug Abuse and the National Institute of Justice have funded many studies to try to better understand the connection. One such study was done in Baltimore on heroin users. This study found high rates of criminality among users during periods of active drug use, and much lower rates during periods of nonuse (Ball et al. 1983, pp.119-142). A large number of people who abuse drugs come into contact with the criminal justice system when they are sent to jail or to other correctional facilities. The criminal justice system is flooded with substance abusers. The need for expanding drug abuse treatment for this group of people was recognized in the Crime Act of 1994, which for the first time provided substantial resources for federal and state jurisdictions. In this paper, I will argue that using therapeutic communities in prisons will reduce the recidivism rates among people who have been released from prison. I am going to use the general theory of crime, which is based on self-control, to help rationalize using federal tax dollars to fund these therapeutic communities in prisons. I feel that if we teach these prisoners some self-control and alternative lifestyles that we can keep them from reentering the prisons once they get out. I am also going to describe some of todayââ¬â¢s programs that have proven to be very effective. Gottfredson and Hirschi developed the general theory of crime. It According to their theory, the criminal act and the criminal offender are separate concepts. The criminal act is perceived as opportunity; illegal activities that people engage in when they perceive them to be advantageous. Crimes are committed when they promise rewards with minimum threat of pain or punishment. Crimes that provide easy, short-term gratification are often committed. The number of offenders may remain the same, while crime rates fluctuate due to the amount of opportunity (Siegel 1998). Criminal offenders are people that are predisposed to committing crimes. This does not mean that they have no choice in the matter, it only means that their self-control level is lower than average. When a person has limited self-control, they tend to be more impulsive and shortsighted. This ties back in with crimes that are committed that provide easy, short-term gratification. These people do not necessarily have a tendency to commit crimes, they just do not look at long-term consequences and they tend to be reckless and self-centered (Longshore 1998, pp.
Tuesday, October 1, 2019
Alexander The Great: Shaping A World Essay -- essays research papers
Alexander The Great was born in Macedonia in the year 356 B.C., several hundred years before Christ and even before the rise of Rome. Despite this fact he is still a topic of discussion and study more than two millennium later for a plethora of reasons. His insight and ability on the field of battle has made him a shining example of how to conduct the art of war. He has been studied for centuries by both military journals and colleges. He has also kept the scholars of this world as busy as well. His choices to build cities and centers for learning and the preservation of knowledge such as the library at Alexandria have been able to provide work for generations of archaeologists and other scholars. His image over the years has been one that is almost impossible to describe. He has been cast as tyrant, alcoholic, and Christ figure. It is impossible to explore the later facets of Alexanderââ¬â¢s life without at least glimpsing the years of his childhood and early adulthood. Born to Phillip II of Macedonia and Olympias, Alexander was heir to the throne of Macedonia. Probably the most important influence in his young life was the tutoring he received from Aristotle and Leonidas starting around the age of thirteen. By Aristotle Alexander was imbued with an incredible background in science, literature, and rhetoric all of which would serve him well in the future. Though they did not always have like minds on subjects of policy it is clear that Alexander always kept his teachers musings in mind. Unfortunately his final reward for his teacher was the execution of Aristotleââ¬â¢s nephew Callisthenes many years later. Leonidas, was hired by Philip II to train and discipline Alexanderââ¬â¢s body. He sent Alexander on frequent all night marches and rationed his food. Alexanderââ¬â¢s schooling with his two teac hers continued until he was 16 years old. Alexanderââ¬â¢s father Phillip, growing quite tired of his wife Olympiasââ¬â¢ antics, chose to marry another woman. The woman he chose was Cleopatra, the niece of one of his commanders Attalus. During the wedding feast Attalus is said to have remarked that perhaps now Phillip would produce a legitimate heir to the throne. The strong spirited Alexander leapt to his feet demanding to know the meaning of this insult. Phillip, Alexanderââ¬â¢s own father, stood with his sword drawn, prepared to defend his new father-in-lawââ¬â¢s honor and immediately tripped t... ... Encarta ââ¬â¢98 Encyclopedia, 1997. Adams, Lindsay W. and Borza, Eugene N. Phillip II, Alexander the Great and the Macedonian Heritage. Washington D.C., 1982 Badian, E.. Studies In Greek And Roman History. Oxford, 1964 Bosworth, A.B.. A HistoricalCommentary on Arrians History of Alexander, Volume I. Oxford, 1980 Bosworth, A.B.. A Cut Too Many? Occams Razor and Alexanderââ¬â¢s Footguard. The Ancient History Bulletin, 11.2-3 (1997), pp.47-56. Brunt, P.A.. Arrian History of Alexander and Indica I. Boston, 1976 Carlsen, J. (ed). Alexander the Great: reality and myth. Rome, 1993. Dodge, T.A.. Alexander a history of the origin and growth of the art of war from the earliest times to the battle of Ispus, 301 BC. New York, 1996. Milns, R.D.. Alexander the Great. New York, 1969. Popovic, J.J.. Alexander the Great, online: available at: http://1stmuse.com Sbarounis, C.N.. Did Alexander the Great Die of Acute Pancreatitis? Journal Of Clinical Gastroenterology, 24(4), 1997, pp. 294-296. Snyder, John William. Alexander the Great. New York, 1966 Tarn, W.W.. Alexander the Great. Boston, 1968. Thomas, K.R.. A Psychoanalytic Study of Alexander the Great. Psychoanalytical Review, 82(6), 1995, pp. 859-901.
Supply Chain
|Module Number: MO0358 | |Strategic Supply Chain Management | |(Individual Project) | INTRODUCTION 1. 1 Objective ââ¬Å"Supply chain management = Order to Cash. As my group project is about Burberry supply chain management so I would like to further explain it here and show you how Burberry successes after apply supply management. 1. 2 The Background of BURBERRYBURBERRY is established in London, United Kingdom in 1865 by Thomas Burberry. The Business concept of Burberry is ââ¬Å"Fashion & Luxuryâ⬠. At the end of 2007, Burberry started supply chain management in their business and hope that can delivered luxury and lifestyle product to customers at more than 208 concessions within department stores and digital commerce, plus 44 outlets and 192 mainline stores over the world and Burberry employs more than 30,000 people to operate the business smoothly.Burberry offers fashion for women, men, and children, also sells their own-brand beauty, cosmetics and perfume. Burberry has ow n factory at London Castleford but just produce trench coat and some core items. And now Burberry buys its goods from around 100 independent supplies, mostly in Asia and Europe. Burberry corporate with suppliers to develop long-term, sustainable social and environmental standards in the factories for produces Burberry high quality products. Burberry reaches the customers through two sales channels: stores and online.The store is the most important for Burberry as the customers can see the product, try it on and feel the products. Burberry is expanding their business new offerings and via new channels such as internet/ online business, the advantages of offering new channel are customers able to shop online, it can to let customers have the freedom of choice to choose the sales channel that suits customer best at that moment. Burberry stores are spread all over the world. It can be found in United Kingdom, Europe, North America, the Middle East and Asia.And according to their annual report China will be their very critical regions for their business so Burberry plans to establish more stores in China in the coming year. Burberry is growing not only by turning to customers in new stores and new places. It is at least equally important that the company continually develops. Their fashion categories are including menswear, womenswear and childrenswear. Fragrance & beauty category was in the leading position of the Asia market two years ago. Accessories category contains eyewear, scarves, watches and bags. Supply chain managementAccording to Mentzer, et al (Ballou, 2004), ââ¬Å"Supply chain Management (SCM) is defined as the systematic, strategic coordination of the traditional business functions and the tactics across these business functions within a particular company and across businesses within the supply chain, for the purpose of improving the long-term performance of the individual companies and the supply chain as a whole ââ¬Å"(p. 5). In order to balance end customers' demands and the hit for profitable growth, Burberry has moved aggressively to build an efficient and successful supply chain management an efficient and successful supply chain management system.It must have five basic components that are considered and acted upon. These components can help to enhance revenue, control costs and asset utilization as well as customer satisfaction. They are including planning, sourcing, make, delivery, and return which is same as the supply chain of Burberry flows from ideas and design, production, distribution centre, call-off, store, finally to the customer. In this paper, each of these components will be discussed in the following paragraphs. 3. 0 Planning First step of supply chain management is planning .The planning component is critical to the success of a good supply chain management system. Therefore, from Burberry year annual report, we can see Burberry do reviews their brand performance of business each year and well plan for next year. Also they will review by each season to make sure everything planned are on tracked. Refer to Burberry 2007 annual report we noticed they mentioned will start supply chain management and also put a lot of money to buy SAP system as their only platform of their system in order to bring Burberry business to globalization.It shows the main objective to any strategy a business industry chooses should be to have materials available at all times in order to ensure the smooth flow of care for their business while keeping costs under control. At the beginning of season, Burberry sourcing team and product development, quality control, designer , merchandising planning and buyers will have big meeting to review what the trend is , product and material will be launched for next season in order to plan the strategy.Buyer also will give souring team an approximately order quantity for souring team to give factory in order to prepare raw material, trimsâ⬠¦ etc , to shorten lead-ti me and to have materials available at all times in order to ensure the smooth flow of care while keeping costs under control. 4. 0. Sourcing 4. 1. Raw material Burberry applies cost management and quality control monitor in their supply chain system; Cost is the key factors determining Burberry more successful in the fashion changing market. â⬠The raw materials are sourced locally in different regions for example: China, Korea, Thailand and Japan.Benefit is can save the transportation cost and expenses with similar quality. Burberry souring team will negotiate the cost with supplier by using long term business, letter of credit and payment in time in order to make sure they can have better price to hit target. However, product quality will be enhanced in terms of through sourcing better production technologies and new materials internationally. The purposes of sourcing are to know or explore more new suppliers with advanced Garment Production System/ Technology which able to a ccelerate the production speed so that shorten the lead-time.In addition, that strategy can stimulate the inter-specific competition among the existing suppliers by the importing new suppliers. Existing suppliers will contact Burberry actively and offer the attractive conditions with the aim of getting Burberry orders. That is the most effective method controlling the price and maintains the high product quality of global souring 4. 2. Quality Control Burberry is a luxurious brand in fashion industry and in order to maintain high quality products to their customers, all suppliers and manufactures are needs to meet AQL (Acceptable Quality Level) standard with 2. requested by Burberry. AQL 2. 5 means if an order is 10,500 units, they want a 2. 5 AQL they can have 14 defective units or less from the 315 that they inspect. Moreover, suppliers need to submit lab test report to prove quality sell to Burberry are good and no harm for customer . To provide good quality material for making h igh quality final goods, Burberry based on china garment rules and international standard to make a standard and all supplier need to follow it to do the testing, if fail in the testing result, suppliers and manufacturers might be cannot carry on or allow to process orders in the next season.Burberry QC team will also regularly by month or by week to inspect supplier and factories in order to make sure their provided product can meet Burberry standard. However, even AQL (Acceptable Quality Level) standard with 2. 5 and lab test report applies on all Burberry products and AQL 2. 5 is very high standard but still have defective items can be found . 5. 0. Make Under supply chain strategy, the process of ââ¬Å"Makeâ⬠is to provide high quality products in lower cost, so that Burberry can save the cost to gain more profit. 5. 1. Co-markershipBurberry has their own standard on selecting raw material suppliers, which also limited the number of suppliers, this can help them to have a better control on the product quality. Burberry has more than 200 independent suppliers for outsource the production. Burberry has good reputation in maintaining the relationship with all suppliers, by producing Burberry luxury product, stable order volume, guarantee payment and letter of credit etc. Furthermore, Burberry always communicates and reviews the action plan with suppliers every season.To enhance the relationship with suppliers, the key factor is to have a good coordination and linkage with them. Burberry frequently provide training program for vendors, in order to maintain their production standard. What is more , Burberry has a regular appraisal to suppliers, which provide feedback to suppliers for better improvement. The production sites of Burberry are global sourced from over the world such as China, Turkey, Thailand, Macau, Singapore, Portugal, Romania and Hong Kong.The advantage is to essentially cut down the labor expenses, with the bulk production so that enhanci ng Burberry at the competitive position in the global fashion Industry by maximizing the margin of profit to the fashion business. For selecting new vendors/suppliers for cooperate business, Burberry has carries out auditors (internal and external) to evaluate the supplierââ¬â¢s qualification before cooperating The criteria including lead time, quality, quantity, safety, guarantee, availability and flexibility etc, especially Corporate Social Responsibility (CSR) standard.Any supplier cannot approve by Burberry CSR team, Burberry will not allow that factory to produce their product to ensure Burberry product meet on high quality and corporate social responsibility. However, Burberry is not easy to find qualified supplier because Burberry respect the rules and some developing countries cannot meet Burberry regulation such as safety working environment, labor children, illegal pay and abuse , these problems are always found in these countries.Moreover, safety working environment, h ealthy and compliance with local environmental legislation also are the other challenges for Burberry because they found that most developing countries do not formulate the occupational safety and health regulation and environmental organization. These countries do not install the legitimate fire device in the factory or build up a health and safety working place for the staffs, it absolutely disobey the rules of Burberry. Brand image will be also affected by these negative news.When souring new supplier Burberry facing the political environment problem. For example in Thailand, they do not have a stable business environment. The anti-government demonstration caused the Bangkok city in turmoil. It made factory cannot ship out any goods from the airport. As long as riddled with corruption, unstable public security, terrorism and robbery always happened. We can see that these factors might not provide stable business environment for producing Burberry product. And Burberry also will c onsider kind of factors to choose supplier.To solve these problems, I would like to suggest Burberry donââ¬â¢t put all orders in 1 supplier in order unstable conditional happen again. The fighting sources with competitors as also one of the challenges for Burberry as Burberry share some factoryââ¬Ës capacity with others fashion brand for example: Polo Jeans, Armani exchange, Marks and Spencer, Gap and J. Crew etc. Therefore, Burberry needs to keep a good relationship with all suppliers to ensure sufficient providing source. 5. 2. Outsource Burberry has 3 global licensing agreements of fragrance and beauty (by interparfums), watches (by Fossil) and eyewear (by Luxottica).In order to make sure the quality of non-apparel products are in a high standard, all licensing can provide professional knowledge and technology of product and it can helps Burberry reduce cost on innovation for non-apparel products. Burberry sourcing teams, quality control teams and CSR team work closely with these partners on product development, quality control, CSR, marketing and distribution activities, and will conduct regular reviews to ensure compliance with the term of its license agreements.Outsource for Burberry is very important because Italyââ¬â¢s fragrance and beauty is expertise because they have long history in this field so it is the best in the world, the eyewear technology in Guangdong, China is the best and reasonable. Hence, Burberry enables to sell the licensing to them in order to maintain better quality. 5. 3. Information System ââ¬â SAP According to Burberry globalized organization, Burberry has 444 worldwide retail shop and over 31 countries operation. Therefore, different parties will create a lot of information of product.Burberry supply chain system is a technology that to improve information to become more systematic. Started from 2008, SAP is the only system platform for Burberry; it can help to collect information, data and share within the organiza tion. It also can monitor the delivery schedule to ensure everything are on tracked. SAP system is the market and technology leader in business software solutions, providing comprehensive business software through SAP applications, services and support. SAP can manage system and analysis at the same time, It helps Burberry to draw data and use this platform to do an analysis of brand performance.This information can help making decision by the management team to increase competitive advantages, such as production life cycle analysis, raw material forecasting, marketing planning and inventory review. So that everything can be counted and measured by using SAP system. Famous and international company would prefer using SAP system, as these company has different branch office over the world. By using SAP system can help they no limitation on different district. 6. 0. Delivery Transportation is one of the main processes of delivering and distributing goods.It may involve more than one p lace during the transportation, such as place to store and place to sell. 6. 1. SAP system In Burberry, SAP provides a systematic format to handle information transmission, and it brings a dramatic impact to Burberry. For example, SAP system has an accurate control on the raw material lead time, which means factories have plenty of time on mass production; consequently, it reduces shipment delay. Furthermore, due to the well control on the production period, Burberry has plenty of time to ship the goods by sea instead of air.The most obvious outcome is the reduction of logistic cost. 6. 2. DHL 3rd party Moreover, Burberry is in collaboration with DHL 3rd party global to in charge of final goods delivery. They are responsible to collect final goods from different factories, and providing direct delivery service to relative DHL Global center (UK, USA, Spain ,HK), then they distribute the goods to local retail stores. Due to this professional & tailor-make service provided by DHL, Burb erry reduces the need for warehousing at destination, which means this part of expenses can be reduced.Even though worldwide retail shops and operation offices are closed after work, DHL can provide 24 hours logistic services and its reliable customs clearance, which can help to speed up the delivery process, so it can secure the delivery time. For example, new product can be launched in the retail store in time, quick move inventory to distribution centers by special requested. 7. 0. Return Nowadays customer would like to have a pleasant shopping experience, they all donââ¬â¢t like to return to retail outlets or companies. Customers want to have sales approaches, lowest price and friendly service for every product.Consumer prefers more and would like to shop at one stop shopping centers. Burberry is using some of the supply chain techniques to cut costs like given vendor to manage the inventory by using inventory tracking and sales in individual stores and cross-docking fast-mov ing items. Now, Burberry has more convenience, selections, and reasonable price 8. 0. Conclusion In my opinion , Burberry applies ââ¬Å"supply chain managementâ⬠is a important and correct direction because it can offers a great deal of benefits including sourcing , reduce cost , quality control, product category and quality advantages to Burberry fighting with its competitors.In refer to Burberry annual report, their business are going up and up. It is very vital for Burberry continuously maintaining high reputation . As well as Burberry are facing some competitions in sourcing suppliers directly , so needs to find others or potential suppliers to cooperate To ensure the good relationship between supplier with better price, Burberry should keep the stable and regular ordering in long term. This could highly enhance its bargaining power.In order to having the good quality and lowering the cost (to enjoy more profits) at the same time, Burberry need to do more research on findi ng good suppliers and manufactories in different countries. Even it has long historical experience; Burberry should keep doing research and catch up with the new/ latest trend Burberry also need to shorten the lead-time from the process of supply chain progress . In order to meet the demand and needs in the future. I think that Burberry need to shorten the lead-time of manufacturing and transporting time such as pre-book some raw material.In constant, the challenges of global sourcing are some uncertain factors need to be manage and consider in selecting the suppliers from different country, e. g. political environment, countryââ¬â¢s textile quotas and exchange rate. To manage those risks, the top management requires long term perspective in defining the companyââ¬â¢s goal and strategy. In order to implement global sourcing successfully, it also requires the experience and commitment of the management in managing the risks and understanding the foreign regulations.In addition, H outsources all the production to over 200 suppliers, Burberry needs to maintain the good and long-term relationships with all the existing suppliers. Despite it is rich in challenges and difficulties when conducting sourcing globally. Social Responsibility is one of indispensable factors to be considered. Balancing Social Responsibility and Business Benefits is the real challenges for Burberry If Burberry does not manage its supply chain correctly, it would lose profits because they are providing products at lower costs than its competitors, so they must also receive lower prices from its suppliers.Therefore, the supply chain of every company should not be overlooked as it may lead to a loss in profits, revenues, and even the company itself. 8. 0. Reference Burberry Group Plc. (2012, Nov 09). Retrieved from Burberry ââ¬â Iconic British Luxury Brand Est. 1856: http://www. burberryplc. com/ Chan, Chi Kin, and Lee, H. W. J. Successful Strategies in Supply Chain Management. Penns ylvania: Hershey, 2005. Chopra, Sunil and Meindl, Peter. Supply Chain Management: Strategy, Planning, . New Jersey: Upper Saddle River, 2007. Supply Chain |Module Number: MO0358 | |Strategic Supply Chain Management | |(Individual Project) | INTRODUCTION 1. 1 Objective ââ¬Å"Supply chain management = Order to Cash. As my group project is about Burberry supply chain management so I would like to further explain it here and show you how Burberry successes after apply supply management. 1. 2 The Background of BURBERRYBURBERRY is established in London, United Kingdom in 1865 by Thomas Burberry. The Business concept of Burberry is ââ¬Å"Fashion & Luxuryâ⬠. At the end of 2007, Burberry started supply chain management in their business and hope that can delivered luxury and lifestyle product to customers at more than 208 concessions within department stores and digital commerce, plus 44 outlets and 192 mainline stores over the world and Burberry employs more than 30,000 people to operate the business smoothly.Burberry offers fashion for women, men, and children, also sells their own-brand beauty, cosmetics and perfume. Burberry has ow n factory at London Castleford but just produce trench coat and some core items. And now Burberry buys its goods from around 100 independent supplies, mostly in Asia and Europe. Burberry corporate with suppliers to develop long-term, sustainable social and environmental standards in the factories for produces Burberry high quality products. Burberry reaches the customers through two sales channels: stores and online.The store is the most important for Burberry as the customers can see the product, try it on and feel the products. Burberry is expanding their business new offerings and via new channels such as internet/ online business, the advantages of offering new channel are customers able to shop online, it can to let customers have the freedom of choice to choose the sales channel that suits customer best at that moment. Burberry stores are spread all over the world. It can be found in United Kingdom, Europe, North America, the Middle East and Asia.And according to their annual report China will be their very critical regions for their business so Burberry plans to establish more stores in China in the coming year. Burberry is growing not only by turning to customers in new stores and new places. It is at least equally important that the company continually develops. Their fashion categories are including menswear, womenswear and childrenswear. Fragrance & beauty category was in the leading position of the Asia market two years ago. Accessories category contains eyewear, scarves, watches and bags. Supply chain managementAccording to Mentzer, et al (Ballou, 2004), ââ¬Å"Supply chain Management (SCM) is defined as the systematic, strategic coordination of the traditional business functions and the tactics across these business functions within a particular company and across businesses within the supply chain, for the purpose of improving the long-term performance of the individual companies and the supply chain as a whole ââ¬Å"(p. 5). In order to balance end customers' demands and the hit for profitable growth, Burberry has moved aggressively to build an efficient and successful supply chain management an efficient and successful supply chain management system.It must have five basic components that are considered and acted upon. These components can help to enhance revenue, control costs and asset utilization as well as customer satisfaction. They are including planning, sourcing, make, delivery, and return which is same as the supply chain of Burberry flows from ideas and design, production, distribution centre, call-off, store, finally to the customer. In this paper, each of these components will be discussed in the following paragraphs. 3. 0 Planning First step of supply chain management is planning .The planning component is critical to the success of a good supply chain management system. Therefore, from Burberry year annual report, we can see Burberry do reviews their brand performance of business each year and well plan for next year. Also they will review by each season to make sure everything planned are on tracked. Refer to Burberry 2007 annual report we noticed they mentioned will start supply chain management and also put a lot of money to buy SAP system as their only platform of their system in order to bring Burberry business to globalization.It shows the main objective to any strategy a business industry chooses should be to have materials available at all times in order to ensure the smooth flow of care for their business while keeping costs under control. At the beginning of season, Burberry sourcing team and product development, quality control, designer , merchandising planning and buyers will have big meeting to review what the trend is , product and material will be launched for next season in order to plan the strategy.Buyer also will give souring team an approximately order quantity for souring team to give factory in order to prepare raw material, trimsâ⬠¦ etc , to shorten lead-ti me and to have materials available at all times in order to ensure the smooth flow of care while keeping costs under control. 4. 0. Sourcing 4. 1. Raw material Burberry applies cost management and quality control monitor in their supply chain system; Cost is the key factors determining Burberry more successful in the fashion changing market. â⬠The raw materials are sourced locally in different regions for example: China, Korea, Thailand and Japan.Benefit is can save the transportation cost and expenses with similar quality. Burberry souring team will negotiate the cost with supplier by using long term business, letter of credit and payment in time in order to make sure they can have better price to hit target. However, product quality will be enhanced in terms of through sourcing better production technologies and new materials internationally. The purposes of sourcing are to know or explore more new suppliers with advanced Garment Production System/ Technology which able to a ccelerate the production speed so that shorten the lead-time.In addition, that strategy can stimulate the inter-specific competition among the existing suppliers by the importing new suppliers. Existing suppliers will contact Burberry actively and offer the attractive conditions with the aim of getting Burberry orders. That is the most effective method controlling the price and maintains the high product quality of global souring 4. 2. Quality Control Burberry is a luxurious brand in fashion industry and in order to maintain high quality products to their customers, all suppliers and manufactures are needs to meet AQL (Acceptable Quality Level) standard with 2. requested by Burberry. AQL 2. 5 means if an order is 10,500 units, they want a 2. 5 AQL they can have 14 defective units or less from the 315 that they inspect. Moreover, suppliers need to submit lab test report to prove quality sell to Burberry are good and no harm for customer . To provide good quality material for making h igh quality final goods, Burberry based on china garment rules and international standard to make a standard and all supplier need to follow it to do the testing, if fail in the testing result, suppliers and manufacturers might be cannot carry on or allow to process orders in the next season.Burberry QC team will also regularly by month or by week to inspect supplier and factories in order to make sure their provided product can meet Burberry standard. However, even AQL (Acceptable Quality Level) standard with 2. 5 and lab test report applies on all Burberry products and AQL 2. 5 is very high standard but still have defective items can be found . 5. 0. Make Under supply chain strategy, the process of ââ¬Å"Makeâ⬠is to provide high quality products in lower cost, so that Burberry can save the cost to gain more profit. 5. 1. Co-markershipBurberry has their own standard on selecting raw material suppliers, which also limited the number of suppliers, this can help them to have a better control on the product quality. Burberry has more than 200 independent suppliers for outsource the production. Burberry has good reputation in maintaining the relationship with all suppliers, by producing Burberry luxury product, stable order volume, guarantee payment and letter of credit etc. Furthermore, Burberry always communicates and reviews the action plan with suppliers every season.To enhance the relationship with suppliers, the key factor is to have a good coordination and linkage with them. Burberry frequently provide training program for vendors, in order to maintain their production standard. What is more , Burberry has a regular appraisal to suppliers, which provide feedback to suppliers for better improvement. The production sites of Burberry are global sourced from over the world such as China, Turkey, Thailand, Macau, Singapore, Portugal, Romania and Hong Kong.The advantage is to essentially cut down the labor expenses, with the bulk production so that enhanci ng Burberry at the competitive position in the global fashion Industry by maximizing the margin of profit to the fashion business. For selecting new vendors/suppliers for cooperate business, Burberry has carries out auditors (internal and external) to evaluate the supplierââ¬â¢s qualification before cooperating The criteria including lead time, quality, quantity, safety, guarantee, availability and flexibility etc, especially Corporate Social Responsibility (CSR) standard.Any supplier cannot approve by Burberry CSR team, Burberry will not allow that factory to produce their product to ensure Burberry product meet on high quality and corporate social responsibility. However, Burberry is not easy to find qualified supplier because Burberry respect the rules and some developing countries cannot meet Burberry regulation such as safety working environment, labor children, illegal pay and abuse , these problems are always found in these countries.Moreover, safety working environment, h ealthy and compliance with local environmental legislation also are the other challenges for Burberry because they found that most developing countries do not formulate the occupational safety and health regulation and environmental organization. These countries do not install the legitimate fire device in the factory or build up a health and safety working place for the staffs, it absolutely disobey the rules of Burberry. Brand image will be also affected by these negative news.When souring new supplier Burberry facing the political environment problem. For example in Thailand, they do not have a stable business environment. The anti-government demonstration caused the Bangkok city in turmoil. It made factory cannot ship out any goods from the airport. As long as riddled with corruption, unstable public security, terrorism and robbery always happened. We can see that these factors might not provide stable business environment for producing Burberry product. And Burberry also will c onsider kind of factors to choose supplier.To solve these problems, I would like to suggest Burberry donââ¬â¢t put all orders in 1 supplier in order unstable conditional happen again. The fighting sources with competitors as also one of the challenges for Burberry as Burberry share some factoryââ¬Ës capacity with others fashion brand for example: Polo Jeans, Armani exchange, Marks and Spencer, Gap and J. Crew etc. Therefore, Burberry needs to keep a good relationship with all suppliers to ensure sufficient providing source. 5. 2. Outsource Burberry has 3 global licensing agreements of fragrance and beauty (by interparfums), watches (by Fossil) and eyewear (by Luxottica).In order to make sure the quality of non-apparel products are in a high standard, all licensing can provide professional knowledge and technology of product and it can helps Burberry reduce cost on innovation for non-apparel products. Burberry sourcing teams, quality control teams and CSR team work closely with these partners on product development, quality control, CSR, marketing and distribution activities, and will conduct regular reviews to ensure compliance with the term of its license agreements.Outsource for Burberry is very important because Italyââ¬â¢s fragrance and beauty is expertise because they have long history in this field so it is the best in the world, the eyewear technology in Guangdong, China is the best and reasonable. Hence, Burberry enables to sell the licensing to them in order to maintain better quality. 5. 3. Information System ââ¬â SAP According to Burberry globalized organization, Burberry has 444 worldwide retail shop and over 31 countries operation. Therefore, different parties will create a lot of information of product.Burberry supply chain system is a technology that to improve information to become more systematic. Started from 2008, SAP is the only system platform for Burberry; it can help to collect information, data and share within the organiza tion. It also can monitor the delivery schedule to ensure everything are on tracked. SAP system is the market and technology leader in business software solutions, providing comprehensive business software through SAP applications, services and support. SAP can manage system and analysis at the same time, It helps Burberry to draw data and use this platform to do an analysis of brand performance.This information can help making decision by the management team to increase competitive advantages, such as production life cycle analysis, raw material forecasting, marketing planning and inventory review. So that everything can be counted and measured by using SAP system. Famous and international company would prefer using SAP system, as these company has different branch office over the world. By using SAP system can help they no limitation on different district. 6. 0. Delivery Transportation is one of the main processes of delivering and distributing goods.It may involve more than one p lace during the transportation, such as place to store and place to sell. 6. 1. SAP system In Burberry, SAP provides a systematic format to handle information transmission, and it brings a dramatic impact to Burberry. For example, SAP system has an accurate control on the raw material lead time, which means factories have plenty of time on mass production; consequently, it reduces shipment delay. Furthermore, due to the well control on the production period, Burberry has plenty of time to ship the goods by sea instead of air.The most obvious outcome is the reduction of logistic cost. 6. 2. DHL 3rd party Moreover, Burberry is in collaboration with DHL 3rd party global to in charge of final goods delivery. They are responsible to collect final goods from different factories, and providing direct delivery service to relative DHL Global center (UK, USA, Spain ,HK), then they distribute the goods to local retail stores. Due to this professional & tailor-make service provided by DHL, Burb erry reduces the need for warehousing at destination, which means this part of expenses can be reduced.Even though worldwide retail shops and operation offices are closed after work, DHL can provide 24 hours logistic services and its reliable customs clearance, which can help to speed up the delivery process, so it can secure the delivery time. For example, new product can be launched in the retail store in time, quick move inventory to distribution centers by special requested. 7. 0. Return Nowadays customer would like to have a pleasant shopping experience, they all donââ¬â¢t like to return to retail outlets or companies. Customers want to have sales approaches, lowest price and friendly service for every product.Consumer prefers more and would like to shop at one stop shopping centers. Burberry is using some of the supply chain techniques to cut costs like given vendor to manage the inventory by using inventory tracking and sales in individual stores and cross-docking fast-mov ing items. Now, Burberry has more convenience, selections, and reasonable price 8. 0. Conclusion In my opinion , Burberry applies ââ¬Å"supply chain managementâ⬠is a important and correct direction because it can offers a great deal of benefits including sourcing , reduce cost , quality control, product category and quality advantages to Burberry fighting with its competitors.In refer to Burberry annual report, their business are going up and up. It is very vital for Burberry continuously maintaining high reputation . As well as Burberry are facing some competitions in sourcing suppliers directly , so needs to find others or potential suppliers to cooperate To ensure the good relationship between supplier with better price, Burberry should keep the stable and regular ordering in long term. This could highly enhance its bargaining power.In order to having the good quality and lowering the cost (to enjoy more profits) at the same time, Burberry need to do more research on findi ng good suppliers and manufactories in different countries. Even it has long historical experience; Burberry should keep doing research and catch up with the new/ latest trend Burberry also need to shorten the lead-time from the process of supply chain progress . In order to meet the demand and needs in the future. I think that Burberry need to shorten the lead-time of manufacturing and transporting time such as pre-book some raw material.In constant, the challenges of global sourcing are some uncertain factors need to be manage and consider in selecting the suppliers from different country, e. g. political environment, countryââ¬â¢s textile quotas and exchange rate. To manage those risks, the top management requires long term perspective in defining the companyââ¬â¢s goal and strategy. In order to implement global sourcing successfully, it also requires the experience and commitment of the management in managing the risks and understanding the foreign regulations.In addition, H outsources all the production to over 200 suppliers, Burberry needs to maintain the good and long-term relationships with all the existing suppliers. Despite it is rich in challenges and difficulties when conducting sourcing globally. Social Responsibility is one of indispensable factors to be considered. Balancing Social Responsibility and Business Benefits is the real challenges for Burberry If Burberry does not manage its supply chain correctly, it would lose profits because they are providing products at lower costs than its competitors, so they must also receive lower prices from its suppliers.Therefore, the supply chain of every company should not be overlooked as it may lead to a loss in profits, revenues, and even the company itself. 8. 0. Reference Burberry Group Plc. (2012, Nov 09). Retrieved from Burberry ââ¬â Iconic British Luxury Brand Est. 1856: http://www. burberryplc. com/ Chan, Chi Kin, and Lee, H. W. J. Successful Strategies in Supply Chain Management. Penns ylvania: Hershey, 2005. Chopra, Sunil and Meindl, Peter. Supply Chain Management: Strategy, Planning, . New Jersey: Upper Saddle River, 2007.
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